How to promote sustainability in business?

Are you a believer that the two concepts of promoting sustainability in business and profitability in business can go hand in hand?

In today’s modern world, it’s important to accept that, to promote a product or service, you need to satisfy the customer, who now has a new list of criteria and requirements to consider when choosing a product.

Among the extensive list, one of the most important things considered is sustainability and environmental impact.

Additionally to customer criteria and requirements, suppliers prefer to be associated with companies that promote environmental and social sustainability actions.

It’s proven that suppliers also prefer to engage in business relationships with companies that share the same vision, culture and commitment to achieving long term results while reaching a common goal.

All of which contributes to Corporate Sustainability, which is based on three pillars:

1. Environment
2. Society
3. Finance

Particularly, they are measures that positively impact the environment, promote the well-being of society and enable the company to achieve good financial results.

After all, it is these results that allow us all to continue promoting this positive impact.

Let’s look at some ways to combine sustainability in business with finance:

Rational and sustainable use of water and energy

By cutting down on energy and water consumption, not only are you doing nature a favour, you can drastically reduce your costs and increase sustainability in your business.

Saving water, using solar heating, or even installing certain types of plants in the office, are some of the ways to reduce energy and water usage.

If you are in the position where you can hire a consulting company, they will be able to analyse the entire process for you and also assist you with Sustainability & Environmental certifications.

Depending on the nature of your business, they can also help you source sustainable materials, develop greener technologies and use less water.

Not only large companies with hundreds of employees can adhere to sustainability, but even the smallest of companies can also use sustainable tips and make positive changes!

Valuation resources

A circular economy is about changing the way we produce, assemble, sell and use products to minimise waste and to reduce our environmental impact.

Instead of responding to fads, focus on proven sustainable solutions that help mitigate the carbon footprint your company leaves behind.

Zero waste initiatives vary fundamentally by definition and region, but the ultimate goal of such plans is to reduce waste as much as possible.

Your area might be the next to adopt a sweeping sustainability plan, so getting started now can give you an advantage.

Sustainability in business can take many forms, and the concept is notoriously hard to define.

The end goal is to effectively and responsibly balance environmental protection with economic and social development.

Create a Green Culture and Engage Employees

Attitude change towards sustainable development (SD) may be defined as a change in one’s feelings towards the issues related to the environment, society, or economy.

It also involves a strong feeling of social responsibility actions at individual or collective levels.

Sustainable practices will not be implemented overnight in your company.

Employees will need to get used to the new routine, and that is why it is helpful to form a team that is responsible for planning and implementing the actions.

Take a look at this article on How to Start a Green Team to get started.

Green Cleaning Products and Processes

How cleaning is performed affects sustainability, if you choose to engage a professional cleaning company, ensure that they follow sustainability protocols.

A sustainable and green cleaning goes beyond replacing chemicals for vinegar.

There exists a range of effective green products designed specifically for cleaning and disinfection.

Your contractor should be able to advise you on the best products for your business needs.

Eco cleaning products and equipment are widely available for every task, the cost is relatively the same, and the benefits far outweigh any inconvenience, as you will see below:

Products used

Safer products – Green products are more trustworthy for your employees and your customers, they’re easier to dispose of than harsh cleaning agents.

Minimal waste – Most green products also use recyclable or refillable packaging, which minimizes waste.

Buy in bulk – Bulk purchased and concentrated products reduce shipping volume and weight, reducing carbon emissions from transport.

Waste treatment – Without proper treatment, waste can end up in rivers and lakes causing various effects on water bodies and aquatic life.

Sustainable equipment

Supportable equipment – Includes simple upgrades like HEPA filters on vacuum cleaners and multi-purpose options for equipment.

High-efficiency equipment – Choose equipment that will last as long as possible, reducing landfills being filled with old equipment.

Battery-powered tools – Don’t emit exhaust gases that contain a significant percentage of harmful substances. They are pollution-free and quiet in operation, which is also a major advantage in terms of noise pollution and low environmental impact.

As you can see, there’s simply no good excuse for not using environmentally friendly cleaning products and equipment in your daily operations.

Think of the number of tons of carbon emissions that could be saved if companies started using energy-efficient cleaning equipment and changed to greener methods!

We all have a social responsibility!

Addressing the environmental challenges and creating strong partnerships between business is important for current and future generations.

This responsibility is shared across the community.

By working together we can amplify the positive impact of our actions to improve the health of our environment while promoting sustainability in business.

Now that you understand how to promote sustainability in business, take advantage of the tips listed in this post and optimize sustainability with your team.

Remember to count on the help of a specialised team, because in addition to the benefits already mentioned, an outsourcing company can reduce the expenses of your business!